My Favortie Key Word Analysis Tool
I like Market Samuari for several reasons. First, I purchased the tool when it first came out.
It provides the most important information I need to watch my web site grow. I can make a few
changes and then upload the file to my server. As soon as I rerun the software, I can see those changes.
Market Samuari is one of the best key word analysis tools and has made the changes necessary to keep up with Googles ever changing algorythm.
Other tools are just a flash in the pan and do not wok after a google up date or keep working the same old way and thus become out dated.
Most importantly, Market Samuari helps you rip appart the competition to find space for you and your business.
Using this tool you can reverse engineer the success of your competition and beat them.
On page optimization
These factors are completely under your control. We you build your site they are built in. These are only missed buy lack of knowledge or laziness.
1. Your title. Who on earth would write a book with out a good title. The title captures the reader’s attention. It is the same on a web page. The title is what shows up first in a search engine. If you see a result in the search with a one word title, you will probably skip it for the next one.
The title should have your key word in it and read like a news paper headline. You can have 65 characters in the title. This includes letters, numbers and spaces. Be descriptive and include your key words for that page.
2. Meta description tag. This is the sales pitch that shows up in the search engine under the title. Make it make people want to come to your page. There are 165 characters available in the description tag. Use them all to sale the product. Use Key words!
3. The H1 Tag- <h1> This is a piece of html code in the body of the page that acts like a head line on a news paper. It should have the key word in it. There are also h2 to h6 tags for smaller headings. These can have support keywords and thus help you optimize the page for up to 3 key words. There is only one H1 tag per page. Up to two H2 tags and no more than 3 of the rest. Think about news papers- after all Google is a news and research based search engine. Make Headings and sub headings where possible.
4. The file name- Make sure the main key word is the file name. Like www.putitonabun.com/redhotmustard.html, where redhotmustard.html is the name of the file and red ht mustard is the long tail key word.
5. Key words in the Domain name. Is their name 233dire.com or is it roses.com . Have a good key word in the domain name if possible.
Where is your competition? Are they correct in each of 5 points?
If they are missing one, and you have it, you are a step closer to beating them.
Off Page Optimization.
The single most important thing is back links! A back link is html text with some word or phrase that points to another site. How many other sites link to their home page and most important, how many link to their product page. Both links are important. But an optimized link to the product page is most important. If you had thousands of links to your home page and none to the interior or product pages, they will not rank.
Within linking there are several other factors. Does the link to that page have the targeted anchor text or is the link that has the name of the site or some other text? With the latest Google up date of May 2012 there is an over optimization penalty. No more than 60% of the exact key word. So you need a variety of key words for each page.
Google PR
PR stands for page rank. This is the value that Google assigns each web site for the links to that web site. If you get a link from another website, Google will pass some of that value on to you depending on the linking sits PR. The higher the PR, the better the recommendation. Once again, it is like having a bum recommend you buy something vs a child or an experienced influential adult recommend something. It is best to get these links from sites in your industry. It is like a car dealer telling you witch stocks to buy. You usually get that kind of information from a stock broker. But a link from any good neighborhood is one link more than the competition.
The higher the PR links you get, the faster your site will climb in the search engine results pages (SERPS). For example if you have 2 back links from sites with a pr of 2 and your competition has one of PR 5, he wins. (that is in this piece of the algorithm) Using market samurai, you can know the number of back links and the pr of those links.
What is the Google PR of the page that is linking to yours? PR is Google page rank or how much weight and influence does the page carry. Check their pr @
http://www.prchecker.info/check_page_rank.php
It is like personal influence. Would you buy a financial product that a bum on the street recommended, or a rich influential person. You would not trust someone that is there one day and gone tomorrow. The higher the PR, the more influence.
All sites start at a PR of zero. With time and back linked you build more PR. Pr of 10 is the highest and reserved for sites like Google. Amazon has a PR of 9 and so on. So what is the pr of the links that your competition has. 100 links of pr 0 cannot compete with one link of pr 2. Try to get links from pages that have high PR. Sites that are in your industry are best.
Domain Age
This is the age of your web site. If you start a new domain, you are a baby on the internet. Most new websites do not have a lot of credibility. Will you stay around or be gone in a few months? This is why Google has domain age in their algorithm. The only way to get around this is go to Godaddy or any other domain name auction and buy a used name.
If you buy a used name, look it up in the Internet archive and be sure it was not a porn site, gambling or other site of bad content. While this is factor in the algorithm, it does not sink you completely for having a new domain name.
Your domain name should have something to do with your business and have one of your key words in it if possible.
Index count.
This is the number of pages in the site that Google has looked at. The more pages you have on your site, the better. This is not to say that you win by pure numbers, but sites with more pages have more influence or PR to pass on to the money pages or the pages that sell something. Internal links to your sites pages matter as much as external links. So if you publish a bunch of pages that are not linked together, Google says that you do not think your pages are important, SO WHY SHOULD THEY.
That leads us to the internal linking structure. You want the pages that sell to rank high. So you must have a link on your site from as many of your pages as possible to that sales page. If you have categories, at least link all of the pages in that category to the pages and the category pages. Look at it this way, is there a door (a link) to every page you want a customer to be able to visit? Can they get to the next page from the page they are on. Be sure that you never have a dead end page. That is a page where you cannot go any where else from that page.
A good way to make this linking structure is the site navigation. This usually goes up and down the left had side of the site. It can list all of the pages or just the categories. But remember, pages listed on the home page have more value. So if you just list categories n the home page navigation, be sure to add links in the text to your most important sales pages.
Google has a tool called a spider. A spider goes to every page and makes a map of your website. If the spider can not map your web site, then Google will not list the pages in the SERPS. In book two we tell you how to correctly guide Google through your site.
How many pages should you have. There is not correct answer. You should have enough pages to cover your content and then the additional pages for important business information like contact us and others. If you have a lot of content and the customer has to scroll down a lot, consider placing it on two or three pages.
Referring Domains & referring Pages
While you could get 3000 links from a site with 3000 pages, this isn’t a good idea. You should have links from as many domains as possible and also as many links from as many pages as possible. Never more than one link from the same page. It will not count and it is useless any way. Several links from the same domain are ok, but once again, they should be from relevant pages.
Ok, now that you have researched all of your key words and explained the points of strength or weakness, it is time find the weak spots. One of the first weak spots I look for is lack of on page optimization. Google trust you as much as it trust the rest of the internets opinion. If you do not say that you are focused, neither will they. So web sites that do not have the key word in the on page optimization will not be considered important by Google. If the off page optimization ranks you high for that key word then Google will list you. But a web site with both will be the leader. If there isn’t a site with both, Happy day! So if your competition is not on page optimized, that is a great sign for you to come in and take over.
If a key word has a site will thousands of back links, do not despair. In Market Samurai, you can find the pr of those sites. If they are all low PR, you just have to get back links with higher PR. How to get more links is explained in book three, “How to advertise your web site to success”.
If a site has a higher PR than you, You need more high PR links. Remember that is not just the quantity of links, but the quality of those links that makes site PR.
Domain age. Do not be discouraged. But if you have your site all ready to go and you have your domain name, Then there is not a thing you can do about this factor. Just let it go and move on. But if you do not have a domain name, then you can go to Godaddy.com or any other domain name sales site and purchase an older previously used site. Maybe you find a real old site that some one just got tired of using. Or they just did not have the skill to make it rank. This is a decision only you can make. Your site domain name does not have to be your business name, so you might buy a domain name that has nothing to do with your business.
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